Monday, October 18, 2010

Groupon comes to the Lehigh Valley

Like Brangelina and staycation, Groupon is a made-up word that is greater than the sum of its parts. Groupon negotiates huge discounts on popular local goods, services and cultural events. Then the site offers the deals to subscribers in a free daily email. The deals are activated only when a minimum number of people agree to buy. So subscribers get a great deal and the business gets a ton of new customers. More than just a deal site, Groupon is a city guide, a social tool and, the site claims, the best way to experience your city without paying full price.

Lindsey told me about Groupon a while back: how she and her friends got discounted spa services in New York, how she and Rob scored great bargains for their honeymoon in Charleston, but alas... there was no Groupon in the Lehigh Valley (until now!).

Today I received an email that Groupon is offering its first deal in the Lehigh Valley: "$10 for $20 Worth of Pub Grub and Drinks" at Molly’s Irish Grille & Sports Pub (4 E 4th St. & New St., Bethlehem - location of the former Bridgeworks and Lehigh Pub). On a webinar I attended last week, Seth Godin talked about how Groupon is the fastest-growing company in the US. But it's not all great news: some businesses, in an effort to attract new customers, make deals with Groupon that they can't support. One coffee shop in Portland made a deal with Groupon, attracted 1,000 customers, then nearly went bankrupt trying to uphold its end of the bargain. BusinessInsider sheds light on what might have happened: "Two-thirds of the businesses in a Rice University study reported making a profit off of their offers. The lesson for the other third isn't that Groupon is broken, it's that they did a below average job putting together an offer."

Subscribe to Groupon Allentown/Bethlehem and be the first to know about deals right here, or subscribe to Groupon's emails in other cities if you're traveling for work or taking a vacation!

1 comment:

  1. This is the most exciting news this month. I hope we get some yoga deals!