Wednesday, May 18, 2011

19th on 19th Street, Allentown

One of the best ways to meet people in the Lehigh Valley is to go to something new, inaugural or original... that way you know that everyone there is new, too. Getting in on the ground floor of an idea or a program in the Lehigh Valley gives you the opportunity to see the community like an insider.

If you're considering opening a small business in one of the region's communities, one of the best ways to investigate and build relationships is to SHOW UP. Some of the most successful business owners in the region have built their empires by acting like locals, despite their origins (transplant or native). This means shopping locally, getting your hair cut at a local salon, going to events and serving on committees, and just walking around and saying hello to people. They're *winning* because they got to know the neighborhood and the prospective customer base.

This Thursday from 5:00 to 7:00 p.m. West End Allentown business owners and the Greater Lehigh Valley Chamber of Commerce will hold the first "19th on the 19th" mixer in Allentown’s West End. You do not need to be a member of anything to attend, and admission is free.

A total of 22 businesses will be opening their doors to members of the Greater
Lehigh Valley Chamber of Commerce and the public alike, with special discounts,
prize offerings, food, live music, wine and beer. Local businesses participating include: Allentown Appliance, Americus Pharmacy, Ashmor Systems, Blink Optical Boutique, BoutiqueToGo, Civic Theatre of Allentown, Cottage Spice Co., Elie’s Floral, Geoff Gutgold Advertising, The Jewelers, Jimmy’s Barbershop, Kate’s Bead Boutique, Lawrence Roth Salon & Day Spa, Mimi’s, Nails by Linda, Pavlack Law Offices, Ringers Roost, Step In 4 Mor, Susan Bella Jewelry, TC Salon, TDS Technology, Tessie’s Fairgrounds Hotel, and Timothy Richard Fine Jewelry.

A few tips:

  • Navigate to North 19th Street if you're using GPS.

  • Park for free, on the parking lot inside the Allentown Fairgrounds. That's the big fenced-in area you can see from North 19th Street.

  • If you want get up to date on what is fashionable in accessories, visit Elena at Boutiquetogo.

  • Pick up tickets to see Civic Theater's production of Cabaret.

  • Stop by Stepin4Mor to visit my friend Steph and her adorable doggy, Vino.

  • And finally, step inside the Allentown Farmer's Market (at the Fairgrounds) to pick up dinner on your way home.

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