Monday, September 26, 2011

The Morning Call will require subscriptions to its web site

I can't say I was surprised to read that The Morning Call is going the online subscriber route. The announcement in Sunday's paper explained that starting October 10, one of the Lehigh Valley's two major newspapers will begin selling subscriptions to its web site:
"Digital subscriptions will be available at an introductory rate of 99 cents for the first four weeks. After that, digital subscribers will pay $2.49 a week or $49.99 for half a year.

Readers who already subscribe to the print edition of The Morning Call will be able to buy a digital subscription at a reduced rate of 75 cents a week or $29.99 a year.

Readers who do not subscribe will be able to view 10 free articles, blogs, videos or picture galleries each month.

Some content, including the home page, news, sports and entertainment section fronts and classified advertising, will remain free to visitors without a digital subscription.

The Morning Call joins about 55 newspapers around the country, including The New York Times, The Boston Globe and The Dallas Morning News, and at least 15 in Pennsylvania, such as The Pocono Record and the Erie Times-News, that charge readers for some or all of their online content."
I've gotten "stuck" using the New York Times web site more than once, and I have subscribed a few times. I read the print edition of The Morning Call most days, and use the web site primarily to link to articles I think other people would enjoy reading, and as an archive. I don't plan to subscribe until I find myself getting "stuck" enough times to make it worthwhile. What do you think? Will you be affected, that is to say, are you someone who reads the newspaper's content exclusively online?

5 comments:

  1. There's absolutely no way I would pay to subscribe to Morning Call's website. I understand that they are trying to stay afloat in a day in age when newspaper subscriptions are at an all time low, but there's certainly plenty of advertisements on their website that help offset that. Plus the quality and calibre of the writing is less than fantastic.

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  2. Anonymous9/27/2011

    You have to be kidding me in that the Morning Call will charge their home subscribers to their online content also? The quality of the Morning Call is at an all-time low in my opinion plus the amount of advertising both in the paper and digital copy should be sufficient. I cannot believe that people who subscribe to the Morning Call will ALSO have to pay for the same on-line content. Well, there is an easy way to solve that problem, isn't there?

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  3. Anonymous10/11/2011

    All companies need to make money to pay for their building, their taxes, their utilities, their employees, their supplies... They have to charge or shut down. I for one am not that interested in the Mcall especially when I can watch 69 News or go to the WFMZ website for free.

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  4. Anonymous10/12/2011

    At a time when people are struggling, and out of work, and demonstrating because of the economic condition, the Morning Call decides to charge people to view the site? They are going to lose viewers, advertisers, and the loyalty of the public. I know others plan to even cancel their paper delivery over this. To compare their publication to the New York Times is like comparing a fish to an elephant. They need to learn how to use the revenue from advertisers, which come from increasing traffic, not cutting traffic because of charging viewers. MC, find a way to make your site better, which would increase traffic, and increase advertisers. Charging on-line subscriptions is a very poor business decision.

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  5. Anonymous10/16/2011

    If I was a business currently advertising in the MC,I would quickly consider investing in online advertising in alternate sites such as FMZ and the Express Times. Viewers will be making the move quickly. MC just isn't all that good. Foolish move boys.

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